Agency Packs

For agency owners

Answer the right questions. Keep the pack.

Guided tools that work through one problem with you, then give you Markdown files your own AI tools can read. Every proposal, post and plan they write for you then starts from the facts about your agency.

See what's coming

Coming soon. The first two packs are in build now.

IDEAL-CLIENT.md Example
  1. # Northlight Digital: Ideal Client
  3. ## Your ideal client on one page
  5. Who: The Owner Who Can't See It Working
  6. Core tension: wants the high-value chairs full, and has only ever been shown clicks.
  8. Hell: their week now
  9. - Implant chair empty two days a week
  10. - A report of clicks nobody opens
  12. Heaven: their week with the fix
  13. - Thursday's implant slots booked
  14. - Budget approved in five minutes
From a pack run on a fictional dental marketing agency.

The packs

Two to start. More follow, one problem at a time.

Agency Score

Free

Score your agency on 100 statements across ten sections. See where it stands on income, profit and freedom, how you work best, and the three fixes to make first, in the order to make them.

You keep

  • AGENCY-SCORE.md
  • MYPROFILE.md

Positioning Pack

Paid

Map who you're really up against, turn what you sell into a clear offer, pin down who it's for, and find the thing to say that no competitor is saying. AlexAI researches your competitors and asks the questions Alex would ask.

You keep

  • COMPETITORS.md
  • OFFER.md
  • IDEAL-CLIENT.md
  • CLIENTS.md
  • POSITIONING.md

How a pack works

  1. 1

    Answer the questions

    Each pack asks what Alex would ask in a coaching session, one question at a time. A thin answer gets a follow-up, not a guess.

  2. 2

    Check the short version

    Before anything is written up, you see a summary and correct it. Your corrections carry into everything after.

  3. 3

    Keep the pack

    Your files download as Markdown. Add them to Claude, ChatGPT, Notion or Docs, and tell it to read them before it writes anything for you.

Why files, not another app

Most tools keep your answers locked inside them. A pack is yours. Packs read each other's files, so you're never asked the same thing twice, and the files keep working long after you've finished.

Who makes them

Alex Minchin, at Get The Founder Out, where he coaches agency founders one to one. Each pack is a part of that coaching, turned into a tool you can use on your own.